Strategic Product Planning | Productboard Use Case

Ensure focus on high impact initiatives that align with objectives.

STRATEGIC PRODUCT PLANNING

Get started

Unite the business

Align development efforts with business goals to drive company success.

Drive success with a customer-centric strategy

Have a clearly defined vision and product strategy based on market needs that stakeholders can rally behind.

Prioritize what yields the highest ROI

Plan product goals, OKRs, and long-term objectives with the team to ensure alignment on the right tasks.

Roadmap accordingly to product goals and OKRs

Connect strategy and execution for full alignment

Efficiently manage resources, budgets, and timelines for product development and delivery.

Strategic product planning capabilities

Flexible feature & product hierarchy

User impact score and dynamic segments

Custom views

(e.g., grid, matrix)

Prioritize based on effort & revenue

We're really using Productboard for our strategic planning and visioning discovery of the products, and for basic prioritization — how we decide what to build.

Chuck Blevins, Direcotr of Product Management, Digicert

We started with Productboard because we had a need to collate feedback and action on it, and what it turned out to be was a mechanism to transform the business — from a technical feature factory to a user-centric value driver. That was the big change.

Alister Sneddon, Head of Product, Invest, CMC Markets