Go to Market Alignment | Productboard Use Case

Equip customer-facing teams with the dynamic roadmaps they need.

GO-TO-MARKET ALIGNMENT

Launch together, win together

Ensure clarity on prioritization and timing

Establish dynamic roadmaps that equip go-to-market teams with up-to-date info on feature launches, timelines, and objectives.

Drive cohesive, impactful product releases

Develop a launch checklist and monitor team progress with a central dashboard displaying task completion and status.

Fuel innovation with customer-driven feedback

Drive product feedback loops with go-to-market teams to build products that align with customer preferences.

Go-to-market alignment capabilities

Dynamic roadmaps that stay up to date

Track progress and visualize dependencies

Flexible views that can be tailored by audience

Interactive collaboration

(e.g., questions, comments)

“Now, Product has this really close connection with Sales to be sure that what we build based on customer feedback is resonating in the actual market.“

Shira Bauman, Senior Manager, Product Operations, Zapier

By using technology like Productboard we are able to harness the ongoing conversations that our Sales and Customer Success teams are having with customers, without having to be in every meeting.

Matt DiAntonio, VP, Product Manager, Immuta

Now, instead of giving presentations on the roadmap, customer-facing teams can have a different kind of conversation — more constructive, because they’re not going over what’s coming.

Mitko Vidanovski, Senior Program Manager, Autodesk

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