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customer insights

Uncover critical customer needs

Centralize all product requests and feedback in one place. Then identify feedback trends, surface top-requested features, and ensure user insights are on-hand to inform every product decision.

Build the right solutions

Tap into relevant customer insights to inform every product decision.

Act fast on new opportunities

Continuously monitor feedback trends and emerging opportunities.

Develop high impact products

Track the needs of each customer and close the loop so they feel heard.

Highlighting an insight in customer feedback

Customer feedback management

Centralize customer feedback

Integrate with every feedback source to capture scattered feedback into a centralized repository where teams can find relevant insights on any customer need. Efficiently triage incoming feedback and link key user insights to related feature ideas.

Feedback repository

Integrations & APIs

Feedback categorization

Automations & workflows

Monitor feedback trends

Voice of customer analytics

Monitor user feedback trends

Monitor what topics are trending across all your feedback with the help of AI. Drill in for more details and turn findings into new feature ideas. Use AI to summarize customer needs or pain points found within any set of feedback.

Feedback analytics

Trending feedback topics

Interactive analytics

Voice of customer reports

Sorting features with customer importance score

Customer experience insights

Power data driven decision-making

Tap into relevant customer insights behind every feature idea to uncover underlying needs and deliver the best possible solution. Quantify these insights with customer importance scores that can be used to surface top-requested feature ideas.

User insights linked to feature ideas

AI feedback categorization

Top-requested features

Critical requests by customer segment

VMWare

Productboard is the single best place we can go to identify the things that will demonstrably impact customer retention. With Productboard, we look at where we have clusters of feedback around particular areas that indicate this is a small effort that we could potentially have a big impact with.

Author: Andy McAdams
Andy McAdams

Director of Product Operations, VMWare Carbon Black

Salesloft

We frequently refer to Productboard as our database of customer insights, where new employees have access to a wealth of information about our customers and can immediately start getting up to speed. This has helped bring new product managers, product designers, and UX researchers onboard so much more quickly than any process we had before Productboard.

Author: Cam Hilsman
Cam Hilsman

Director of Product Management, Salesloft

Pipedrive

Before we had so many sources of incoming user feedback that being able to manage it all in a meaningful way was challenging. Productboard really helped us funnel all these inputs into one place, see trends, and make better product decisions.

Author: Sasa Batovanja
Sasa Batovanja

Senior Product Manager, Pipedrive

SmartHR

Whenever we want to make a decision about a feature, we have tons of customer feedback from different segments and different channels in Productboard so product managers can quickly make a good decision.

Author: Masaomi Takahashi
Masaomi Takahashi

Vice President Marketing, SmartHR

Zapier

Now, everyone understands there’s one unified location in Productboard where all customer and stakeholder feedback lives. Additionally, teams have clear expectations on how data should be used and triaged. And, with our transparent roadmaps in Productboard, everyone knows what a given team is working on.

Author: Shira Bauman
Shira Bauman

Director of Product Experience, Zapier

VMWare

Productboard is the single best place we can go to identify the things that will demonstrably impact customer retention. With Productboard, we look at where we have clusters of feedback around particular areas that indicate this is a small effort that we could potentially have a big impact with.

Author: Andy McAdams
Andy McAdams

Director of Product Operations, VMWare Carbon Black

Salesloft

We frequently refer to Productboard as our database of customer insights, where new employees have access to a wealth of information about our customers and can immediately start getting up to speed. This has helped bring new product managers, product designers, and UX researchers onboard so much more quickly than any process we had before Productboard.

Author: Cam Hilsman
Cam Hilsman

Director of Product Management, Salesloft

Pipedrive

Before we had so many sources of incoming user feedback that being able to manage it all in a meaningful way was challenging. Productboard really helped us funnel all these inputs into one place, see trends, and make better product decisions.

Author: Sasa Batovanja
Sasa Batovanja

Senior Product Manager, Pipedrive

SmartHR

Whenever we want to make a decision about a feature, we have tons of customer feedback from different segments and different channels in Productboard so product managers can quickly make a good decision.

Author: Masaomi Takahashi
Masaomi Takahashi

Vice President Marketing, SmartHR

Zapier

Now, everyone understands there’s one unified location in Productboard where all customer and stakeholder feedback lives. Additionally, teams have clear expectations on how data should be used and triaged. And, with our transparent roadmaps in Productboard, everyone knows what a given team is working on.

Author: Shira Bauman
Shira Bauman

Director of Product Experience, Zapier

VMWare

Productboard is the single best place we can go to identify the things that will demonstrably impact customer retention. With Productboard, we look at where we have clusters of feedback around particular areas that indicate this is a small effort that we could potentially have a big impact with.

Author: Andy McAdams
Andy McAdams

Director of Product Operations, VMWare Carbon Black

Salesloft

We frequently refer to Productboard as our database of customer insights, where new employees have access to a wealth of information about our customers and can immediately start getting up to speed. This has helped bring new product managers, product designers, and UX researchers onboard so much more quickly than any process we had before Productboard.

Author: Cam Hilsman
Cam Hilsman

Director of Product Management, Salesloft

Pipedrive

Before we had so many sources of incoming user feedback that being able to manage it all in a meaningful way was challenging. Productboard really helped us funnel all these inputs into one place, see trends, and make better product decisions.

Author: Sasa Batovanja
Sasa Batovanja

Senior Product Manager, Pipedrive

SmartHR

Whenever we want to make a decision about a feature, we have tons of customer feedback from different segments and different channels in Productboard so product managers can quickly make a good decision.

Author: Masaomi Takahashi
Masaomi Takahashi

Vice President Marketing, SmartHR

Zapier

Now, everyone understands there’s one unified location in Productboard where all customer and stakeholder feedback lives. Additionally, teams have clear expectations on how data should be used and triaged. And, with our transparent roadmaps in Productboard, everyone knows what a given team is working on.

Author: Shira Bauman
Shira Bauman

Director of Product Experience, Zapier

Trusted by Fortune 500 and high-growth companies

Pitney Bowes
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Product strategy

Align every product team's priorities with product objectives and business goals.

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Customer engagement

Earn customer buy-in, validate your plans, and share recently launched features.

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Product roadmapping

Align all stakeholders around interactive roadmaps that reflect your latest plans.

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Product operations

Standardize your product processes to consistently deliver high-impact products.

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