Many of you have tried popular approaches to innovation that encourage hypothesizing, iterating, and pivoting, only to find that “failing fast” rarely leads to success. Innovation doesn’t have to be a guessing game where achieving product-market fit depends on luck.

Here’s the question: Is there a method you can use to conceptualize products and features you know your customers will love before you even begin developing them?

Join Productboard on May 9th at 8am PT/11am ET/5pm GT as our guest speaker, Tony Ulwick, the pioneer of Jobs-To-Be-Done Theory and inventor of the Outcome-Driven Innovation (ODI) process, explains how to:

• Think about markets, needs, opportunities, and segments through a new lens
• Define, capture, and prioritize customer desired outcomes—the inputs that transform innovation from an art to a science
• Discover authentic segments of customers with different unmet needs
• Define the most efficient path to growth
• Achieve product-market fit with a breakthrough product concept before development begins

Take away key insights that you can immediately apply to your product management practices, and de-risk your innovation process.