Synopsis

Most teams today are struggling with the overlap between UX and PM. Even teams with strong leadership alignment find they need to spend time and energy working through unspoken assumptions, accidents of history, quirks of individual personalities, and other legacy baggage.

Is it really possible to get user experience and product management pulling on the same oars together or are the two adjacent practices doomed to talk past each other till a new paradigm sweeps them both aside?

The good news is that product and UX can indeed learn to fuse their disciplines into a lens that focuses the team like a laser on the needs of the customer and the essential factors that make a business sustainable.

In SUPERFRIENDS, Christian Crumlish (author of Product Management for UX People: From Designing to Thriving in a Product World) will lay out the sometimes ugly reality and unfinished business of sorting out product vs. design turf. He’ll lay out a framework for evaluating the practices and proficiencies unique to and shared by each discipline, and provide practical tips and exercises that can help enable individual teams to find their most productive paths forward.

The talk will be followed by a question-and-answer session in the time permitted.

Our speaker

Christian Crumlish is a product and UX leadership consultant at Design in Product. He is currently leading the product management of covid19.ca.gov and cannabis.ca.gov in California. He has been a startup mentor at Code for America and StartX. Formerly, he was VP of product at 7 Cups, winner of the 2016 Stanford Medicine X Prize for health systems design and a 2019 World Economic Forum Pioneer. He was also a senior director of product at CloudOn (sold to DropBox), was director of messaging products for AOL (AIM), and was the last curator of the Yahoo design pattern library. He is the author of the bestselling Product Management for UX People: From Designing to Thriving in a Product World, The Power of Many, and co-author of Designing Social Interfaces.