Synopsis

In this session, Corinna will share why we should care about tracking meaningful product metrics, some metrics fundamentals including how to define a good North Star metric, and the common pitfalls to avoid as you look to improve your practices and data collection. Come join us for a great talk and exercises that can help you get more insights from your data and make better product decisions.

Our speaker

Corinna Stukan is a product leader, writer and speaker originally from Germany with a background in development and UX design. She is the recent author of the eBook The Insights Driven Product Manager and the VP of Product at Roam Digital. She previously led a wide range of B2B and B2C products across APAC, Europe and the US for companies such as Commonwealth Bank Australia, eBay, ASB Bank and Fletcher Building.