Synopsis

When you make community the heart of your product strategy you improve retention, adoption, and speed up your growth flywheel. The stickiness factor of a community-driven product is unmatched and, spoiler– it’s not just for social apps. You can leverage community in any type of product and business.

In this session, we will review how to develop a product strategy that fosters belonging and connection– even through the smallest delightful moments. We will discuss the importance of infusing connection into your ‘aha moments’ and examples of community-product integration and adjacent community flywheels. You’ll leave with clear steps and ideas of how to make community the heart of your product strategy.

Our speaker

Becky Pierson Davidson is a community-driven product strategist and current Head of Product at Bossbabe, a media-education company which helps 1000s of women entrepreneurs start and scale businesses. Becky leads strategic workshops for founders and creators through her business bpd strategy and publishes a weekly newsletter about the intersection of community and product.