PRODUCTBOARD
Being the first product hire of a company can be a challenging yet rewarding experience. As a 0-1 product manager, you are entrusted with the crucial task of laying the foundation, shaping the product’s direction, and achieving product-market fit while simultaneously developing and shipping the product.
While the role of a product pioneer may seem glamorous from an outsider’s perspective, the reality is that building a product from scratch – starting from ground zero and taking it to a fully functional and successful state – is hard. You will find yourself immersed in the nitty-gritty details, wearing multiple hats, and navigating through ambiguity and uncertainty. Fast iterations and constant adaptation require a unique mindset and effective strategies.
In this session, we will dive into what truly matters as a 0-1 product manager. We will explore the challenges you are most likely to encounter on your journey and provide practical insights on how to overcome them.
Janina is an independent product manager with 10 years experience in building digital products and leading teams. She gained her expertise from various industries such as E-Commerce, Retail, HealthTech, MarTech & Consultancy with a focus on user-facing experiences. During that time, Janina discovered her passion for establishing structure, building teams and zooming out to see the bigger picture. As one of the first product hires in start-ups, she has been working alongside founders to define strategies to achieve product-market-fit.
