Synopsis

Research is becoming an essential practice in the product development process, but how could we scale it across the whole product team? For this session, we’ve invited Jo Widawski, CEO and Founder of Maze, to talk about how to empower all members of the product team to do research at every step and build products shaped by their users.

Our speaker

Jo Widawski is a veteran product designer & former UX teacher. As a UX lead working with clients like McKinsey, Rocket Internet & PSG, he saw first-hand how hard it is for product teams to get the data, insights, and feedback they need to make confident design decisions. Now he’s co-founded Maze, a product research platform to enable companies of all sizes to test and learn rapidly.