Synopsis

The biggest mistake companies can have is an unorganized ecosystem.

Usually, when you create a company, it starts very organized and aligned to a single vision. But as the company grows, the ecosystem quickly fills with technical issues, misaligned goals, and visions. Every area has its own KPIs or KRs, and to reach them teams create multiple journeys, platforms, and adapt technology according to their need.

In this talk Michel will share the importance of ecosystem mapping, talk about the seven layers of these maps (Ecosystem, Product, Data, Value, Technical architecture, Service, and OKRs), and how to use this tool to find alignment with your business and product teams and better support your product decisions and reach your final vision.

Our speaker

Michel Hauzeur is the Head of Product of Uruit, a Product Agency company. He also owns a consulting company in Colombia, called La Corte de los Búhos, where he trains actual and future PMs. He has more than 13 years of working experience in technology projects and has been working as a Product Manager for the past 7 years. One of his most successful projects was the migration of more than 250,000 users to a new and personalized platform for a well-known financial company in Colombia.