Synopsis

When you think of strategy you probably think of this activity that happens behind closed doors and is reserved only for the “business” side of the company, or for the ones with a seat on the leadership team. But it doesn’t have to be that way. Join Inês as she walks us through how to design a strategy grounded in a deep understanding of context, that assesses and embraces constraints, and is driven by an experimentation and prototyping mindset so you can both unlock innovation and create the guide rails to empower product teams.

Our speaker

Inês is a chef-turned product person, experienced with regulated industries, IOT, B2C and B2B. Coaching an experimentation mindset, while fostering a collaborative environment, has been Inês’ consistent approach across the different businesses she has worked with.