Product Marketing Manager / Sr. Product Marketing Manager – AI

San Francisco, CA

At Productboard, we are on a mission to help companies around the world build truly excellent products. We need your help building a strategic, powerhouse product marketing function that lands products in the market, influences product strategy, and delivers the right messaging and positioning to fuel our next stage of growth.

As the product marketer focused on AI capabilities, you’ll help drive the narrative and go-to-market success of some of our biggest initiatives this year. AI is quickly reshaping product work, and you’ll play a pivotal role in helping product teams everywhere work smarter and faster than ever before. This is a highly visible role where you’ll be at the heart of rapid innovation, driving go-to-market strategy, partnering with almost every team at Productboard, and uncovering new ways of working using the latest tools and methods.

The role will report to our Sr. Director of Product Marketing and is based in the San Francisco Bay Area (hybrid, 3 days per week in SF).

On a typical day, you will... 

• Craft differentiated messaging, positioning, and stories for our target audiences, informed by a deep understanding of our customers, product, and market
• Research and monitor the AI for product management landscape to understand the competition, shifts in customer expectations, and roadmap opportunities
• Orchestrate impactful product launches that drive growth and engagement, working closely with counterparts across marketing, product, sales, go-to-market enablement, and customer success
• Become an expert in the customer buying decision, competitors, and market to represent the voice of the customer throughout the organization
• Use insights from customer conversations, market research, and internal data to identify ways to improve our messaging, sales process, and product capabilities
• Make sure our customer-facing teams are set up for success through impactful enablement programs
• Partner closely with our content and revenue marketing teams to land cohesive campaigns that drive customer demand, adoption, or expansion
• Develop assets (e.g., presentations, data sheets, webpages) that support all levels of our marketing funnel + stages of our sales process
• Build and scale processes that further our business goals and takes our product marketing team to the next level

About you

• 3+ yrs experience in a product marketing role for a B2B SaaS company
• Passionate about generative and agentic AI technologies; relevant experience marketing AI products is a plus
• Insatiable curiosity and a deep empathy for customers and modern product teams
• Strong communicator who can distill complex, technical ideas into compelling messaging and collateral
• Experience launching new products and features to market in a fast-paced startup environment
• Excellent interpersonal skills that enable you to build champions with internal and external stakeholders across diverse teams
• Well-rounded business athlete — with a strong mix of strategic thinking, business acumen, storytelling, creativity, and operational discipline
• Ability to thrive in ambiguous environments – excited about figuring out solutions to complex problems and executing on them
• BA/BS degree or equivalent experience

The expected base pay range for this position in the San Francisco area is $140,000 - $180,000. In addition to the base pay, this role is eligible for competitive equity awards and benefits. Productboard's pay ranges are determined by role, level, and location. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future.

Why You'll Love Working Here:

• Be part of building the world’s first and best Product Platform that fundamentally changes how our industry approaches the craft of Product Management
• Opportunity to impact the trajectory of a high-growth product organization
• Collaborative, team-oriented culture with smart, innovative colleagues
• Competitive salary and benefits, including stock options

You can look forward to the following benefits:

• Competitive compensation, stock options, company 401k
• A budget for your professional development and ongoing learning
• Flexible PTO and 9 paid sick days
• Life insurance and disability coverage
• Carrot Fertility Benefits
• 1 Volunteer Day per year for you to help causes close to your heart
• 8 weeks of Paternity leave and 12 weeks of Maternity leave
• Mental Wellness Program to support your well-being and self-care
• Company contribution to gym and wellness memberships
• Commuter benefits ($100 per month)
• Company contribution and access to best-in-class health benefits and your own Soulmio membership
• Hone – Live, interactive learning programs for managers, leaders, and teams

About Productboard

Productboard is the customer-centric product management platform that helps organizations get the right products to market, faster. Over 5,500 companies, including Zoom, One Medical, Cartier, Microsoft, and Korn Ferry, use Productboard to understand what customers need, prioritize what to build next, and rally everyone around their roadmap.

With offices in San Francisco, Brno, and Prague, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.

In January 2022, we closed our $125M Series D round, which put us into the Unicorn category of companies, with a valuation of $1.7B.

• Join at the golden startup age — established stability of a Unicorn with space for individual impact.
• You’ll enjoy an exciting team atmosphere, building a whole new category of software.
• You can help change the way that products are built all over the world.
• We iterate quickly, and decisions are fast. You’ll have a voice in what we do and see the impact of your work.
• We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and new markets.
• We are recognized as one of the hottest tech startups on the market today, named by Forbes magazine and Business Insider as one of the best startup employers to bet your career on.

About our culture

Imagine working in a place where everything matters — most importantly, you. At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:

• People feel empowered, supported, and included
• Trust and transparency are built into the way we work
• Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

Forming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open calendars and communication, we don’t waste time on politics or ego. We champion openness by sharing our goals, successes, and failures.

Join colleagues who are passionate about what they do. Team members who are invested in their work environment, and the future of Productboard. Help shape our company, culture, and product!

Check out our LinkedIn Life page, or listen to our People of Productboard podcast for a real feel of what life is like at Productboard.

Equal Opportunity Employer Statement

We are an equal opportunity employer and champion equity. We aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based on gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.