Roadmap prioritization is critical to realizing your product vision — here’s how to make it a reality

Organizations need a clear line of sight into their strategy for success, and roadmaps play a pivotal part in the product development and delivery processes. A strong roadmap can offer:

• Transparency into the most important areas of focus that will contribute to business goals
• Asynchronous communication between teams to help them prioritize
• A clear statement of intent — documenting a path to revenue for an entire company to follow

The perils of poor roadmap prioritization

In contrast, a poorly constructed roadmap can lead to miscommunication, poor handoffs, and costly delays in product delivery. In order to prevent a risky investment in products that a majority of your customers could never even use, prioritization is an early and effective place to begin building a strong roadmap. This can give your organization:

• A critical starting point for cross-functional inputs into the product development process
• Ease the tension derived from difficult decisions on what to build first
• The best opportunity to calculate the risk and return on investment in certain initiatives before it’s too late to change course

How to bring your product vision to life

An early step in developing a winning roadmap is prioritization. In our new guide, we’ll equip you with a prioritization toolkit centered around building a clear product vision with desired outcomes — and just as importantly — how to put all of these steps into an actionable prioritization framework that can build organization-wide consensus.

Effective roadmap prioritization is possible — get started with our product survival kit!