Announcing our 2022.1 product release, including integrations with Amplitude and Mixpanel

Today, we are excited to announce that Productboard is launching new capabilities, including integrations with leading product analytics tools, Amplitude and Mixpanel, that will enable product managers to marry qualitative and quantitative data in a single place to make better customer-centric decisions. 

“For the first time ever, product managers have access to the broadest set of signals to help them better understand their customers and guide decision making on what to build next,” said Hubert Palan, Founder & CEO of Productboard. “These capabilities increase the likelihood that new features will map to user needs and decrease the amount of time and effort spent on building products that will never make it out of the gate.”

Product managers often spend an inordinate amount of time, money, and resources looking across multiple data sources to develop their product strategy. Not only do they look at metrics to measure how customers interact with their product, but they also need to validate user needs through continuous discovery, user research, surveys, betas, and prototypes. Without this information, product managers risk building a product that no one will use. In fact, 69% of product teams say that the products and features they release are not consistently well-received by customers.

We’re solving this problem by launching new capabilities that will help product managers synthesize qualitative insights faster, and take a more robust approach to interpreting vast amounts of customer data, at scale:

Learn about the subjects that matter most to customers with Insights Trends.

• Easily view the most relevant, recent, or trending tags by customer segment to better identify the needs of their target persona.
• Search and filter large volumes of notes by feature, tag, customer segment, and collection to get a detailed understanding of what to prioritize.
• Review how customer feedback has trended and changed over time for each feature, tag, customer segment, and collection.

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Access customer and product data seamlessly with product analytics integrations.

• Aggregate customer and product data from multiple sources in a single place to get a richer view into how their feature is performing.
• Use cohorts built in Amplitude and Mixpanel to filter notes, features, and roadmaps, and create custom user impact scores.
• Better serve the target persona by studying qualitative feedback alongside behavioral product data.

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Measure your product team’s effectiveness with operational reports. 

• Identify where customer feedback is coming from and use those channels to increase engagement.
• Increase stakeholder alignment with detail on what roadmaps have been consumed, and by which teams.
• Track how features progress from idea to delivery, measuring how quickly PMs ship new items.

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In addition to these new releases, you can now also:

• Easily authorize Jira users. Not only will Product managers now be able to authorize the integration between Productboard and Jira in a single step, but the Jira Administrator can also connect multiple projects in one go. This means that each product manager or each team that starts using Productboard can connect a Jira project to Productboard without needing the help of an Administrator, saving time and effort.
• Track top trending notes and features in Productboard through your personalized weekly Insights Digest. This email digest will keep product makers informed about what happened last week in their Productboard space, including personalized updates on new notes, trending notes, notes that were assigned to them, top trending features, and more.

With Productboard’s product analytics and reporting capabilities, products can be built leaner, lighter, and faster, enabling product managers to remove features that no one uses while retaining the most relevant ones. Rather than taking a shot in the dark and hoping they build a product that achieves product-market fit, product managers will now have the right insights to reward and reinforce desirable behaviors, keep customers coming back to their products, and ultimately build products that matter. 

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